Delivering next best action with Artificial Intelligence

Delivering next best action with Artificial Intelligence

In marketing analytics, a marketing and sales funnel is the set of steps a visitor goes through before making a purchase. More and more, this customer’s journey includes a diverse set of touchpoints, involving both push and pull: 1. A Customer Journey Can Include Many...
Why today’s retail banks need AI to win

Why today’s retail banks need AI to win

Competition in retail banking may be more intense than ever as FinTechs and new market entrants fight with established players for deposits and market share. Retail banks that embrace advanced analytics and leverage their valuable data can gain a decisive competitive...
AI Simplified: Machine Learning problem types

AI Simplified: Machine Learning problem types

With so many questions to answer, what are some of the most common machine learning problem types that come up while building out AI systems? Jake Shaver, Special Projects Manager at DataRobot, walks us through four problem types in this installment of AI Simplified....
How companies are making money by recommend system

How companies are making money by recommend system

Simply put, a recommender system is an AI algorithm (usually Machine Learning) that utilizes Big Data to suggest additional products to consumers based on a variety of reasons. These recommendations can be based on items such as past purchases, demographic info, or...